Podcast feature with AAA Financial
Our founder, Brad Seeto, joined Melissa Ashcroft on the P.O.W.E.R. Podcast – Property Ownership Wealth and Everything Related to share his journey and insights from more than two decades in the finance and accounting industry. In the episode, Brad discusses what motivated him to enter the finance profession, how his experiences shaped his approach to helping clients, and how accounting intersects with broader financial planning and lending topics.
Why Brad chose the finance industry
Brad reflects on his early career decisions and what drew him to finance and accounting. He explains how a passion for understanding numbers, solving problems, and helping individuals and businesses navigate complex financial landscapes led him into the profession. His background includes working with mid-tier accounting firms and experience in international financial services, giving him a diverse perspective on client needs.
Life lessons and practical financial tips
During the conversation, Brad shares valuable life and financial tips. These include the importance of strategic planning, maintaining financial discipline, and understanding how tax and accounting decisions can impact broader business or personal financial goals. He also highlights practical approaches for business owners and individuals to strengthen their financial foundations.
Key tax and advisory focus areas
Brad discusses some of the critical tax focus areas that clients should be aware of, especially in changing economic environments. Topics include the importance of good record keeping, understanding tax obligations, and planning proactively rather than reacting to year-end pressures. He emphasises how informed financial management can support better outcomes and reduce risk.
Listen to the full episode
You can listen to the full podcast episode on the P.O.W.E.R. Podcast hosted by Melissa Ashcroft from AAA Financial for more insights and discussion on finance, accounting, and personal experience in the industry. shows.acast.com