Nov 3, 2013

Using key drivers of profitability

Bramelle Partners identify and monitor the key business drivers critical to boosting your profitability. Key business drivers are aspects of your business operations that have a major impact on performance. There is a range of internal and external factors that affect the performance of every small business. The important thing is to identify and focus on a few key drivers that improve profitability.

Obvious drivers include sales or revenue. However, although they are indicators that are easy to measure they are not actual drivers of your business. The factors that increase the sales are drivers and may include the number of sales calls you make, the size of your marketing spend or the amount of website traffic you receive.